This classic British comedy skit with John Cleese calls out the key issue
involved in the Easterlin Paradox. In essence, does "happiness"
rise with income or is it more a relation of relative income - IE keeping
up with the Jones - after basic needs are met? Easterlin's analysis
showed that while reported happiness seemed to increase with per
person income within a country, in international comparisons the
reported happiness did not vary much with reported income per
person.
Happiness seems to depend quite heavily on "who's above and who's below".